Y&R and Mercurio involved us in this demo for Lavazza.
360FX shots this part directed by Stef Viaene.
The film is composed of an ironic and smart live action and the table top scenes which represent at its best the creaminess, softness and smoothness of the Lavazza coffee, firm but pleasant.
The story of the product is shown by still and tracking shot shoot with the
Motion Control Robot Rocco in 360FX Studio: from the crunchy coffee beans to the Lavazza coffee machine, to the hot product that you can have on your table,
ready to drink.