McDonald’s My Selection 2024 campaign is out with two new burger flavors.
Parmigiano Reggiano and IGP pear sauce blend together with a juicy beef patty and spicy salami for the first burger of My Selection 2024, while Pecorino DOP and yuzu sauce create an interesting combination with the classic McDonald’s fried chicken and smoked bacon.
Keeping the same aesthetic as the previous years, with black, shiny backgrounds and bold camera movements, the film highlights every single ingredient in their unique flavor. The light, almost dramatic with strong highlights and dark shadows, emphasizes depth and volume, transforming a simple shot in a dynamic and captivating one.