Discover the new laundry detergent from Winni’s that uses a completely natural process called biofermentation to be more effective even in cold washes. Director of demo part Diana Borinato shows extreme close-ups and timelapses that enact the revolutionary process of transforming oils and sugars into natural cleaning and stain-removing active ingredients. With smart-placed speed ramps and zoom-ins, Diana Borinato embraces the brand strategy to promote eco-friendly products without giving up their effectiveness.