Mc Donald's - Mc Italy

Frame by frame we discover the different ingredients that composing two of the bestsellers sandwiches of Mc Donald’s: Mc Italy Chianina and Mc Italy Piemontese. Thanks to the high speed motion control ‘Rocco’, owned by 360FX, it was possible to turn around the sandwiches to enjoy it in all their entirety. The perfection of the sandwiches is a value created by the food stylist, Iviano Ravasio, who worked in 360FX kitchen. The spot was directed by Sergio Bosatra who used the Phantom Flex Camera 2K.
November 2014