The new IBSA Derma line, Profhilo, is all about science! The line, which includes three different products, micellar water, body lotion and facial moisturizing cream, is told through a scientific approach, even visually, with overhead shots of Petri dishes containing the key ingredients of each product. The white flowers of the Camellia, the red Haenkei Sage and the Hyaluronic acid become the protagonist of each film, highlighting the qualities of the products, each captured by the talented Diana Borinato.