McDonald's - McCrunchy Chicken CBO

Are you ready to crunch? Here’s McDonald’s McCrunchy Chicken in two new versions: Spicy BBQ and Bacon CBO

One long, fluid camera movement highlights every ingredient, starting in extreme close-ups with the burgers filling the frame and with each stop in the movement focusing on a different detail. The final reveal of the pack shot happens only at the very end, helping to create and maintain the hype for the final burgers.