Equipment

Our highly creative and professional SFX department offers unique value and quality of products straight from our professional studio, fully equipped kitchen, and a friendly crew in a nice atmosphere. 360FX is composed of a team of people with a unique approach to table top and special effects.

The constant hunt to find new, innovative and breakthrough way of showing products has permitted the creation of our own specific machine allowing to stay in focus even when in camera movement; a track in/out, a tilt in/out and even a panning which remains a challenge when using high speed. This results in a spectacular outcome when shooting a table top commercial, a static shot is replaced by a smooth camera movement whilst keeping the product in focus giving it a stronger effect.

Our company is also composed of a team of people that grasp the know-how of table top commercials. 360FX’s Executive producer Antonella Scoliero has more than 20 years of experience in the field of production and advertising. Her experience in the biggest advertising agency and production house renders her commercials high in value and quality. She guarantees efficiency, quality as well as a great work ambiance.