Barilla is an unlisted family business, headed by the brothers Guido, Luca and Paolo Barilla. It was founded by their great-grandfather Pietro Barilla, who in 1877 opened a bread and pasta shop in Parma, which is now famous in Italy and worldwide for its culinary excellence. With its brands - Barilla, Mulino Bianco, Pan di Stelle, Gran Cereale, Harrys, Pavesi, Wasa, Filiz, Yemina and Vesta, Misko, Voiello, Cucina Barilla - it promotes a tasty, joyful and healthy diet, inspired by the Mediterranean Diet and the Italian lifestyle.